Is Good Enough...

Good Enough?

Writing should inspire, persuade and, ultimately, move a reader.

It has to dig past key messages. It has to tell a story. It has to feel human.

This is how organizations build and maintain trust.

Where would you want to be?

Strong writing invites
readers to stay

'Good enough' writing
just... doesn't

How do we know?

We are proud to tell the stories of these and many other organizations

We are a pair of seasoned communications pros who take a journalistic approach to develop stories that demonstrate impact, built trust, elevate profiles and shape opinions.

For diverse clients we have:

Published op-eds in national dailies
Executed complex annual reports
Written speeches to inspire record donations
Unearthed new stories to engage donors
Earned companies and executives major industry awards
Developed brand messaging and stories
Interviewed important stakeholders

Understory has been an invaluable partner to Victim Services Toronto, bringing our work to life through powerful writing—whether it’s our annual report, award nominations, or speeches that truly resonate. They just get us, and their words help us honour the people and stories at the heart of everything we do."

- Carly Kalish, CEO, Victim Services Toronto